Again, the difference between the maximum and the minimum conversion percent value is huge – 78.33% vs.
The median conversion rate for Entertainment is at a low 8.6%. According to Nielsen, the emergence and rapid growth of entertainment apps is the reason we now see a big increase in the average time users engage with apps. The entertainment category comprises apps with different functions ranging from selfie enhancers and pop icon emojis to video-streaming services such as HBO Now and Netflix. Mobile Games.” Mobile App Analytics: Entertainment Apps Learn all the latest App Store Optimization trends for icons and screenshots (colors, styles, best ideas for art, orientation) on the App Store and Google Play Store in “ASO Benchmarks & Trends 2020. For example, Rovio’s Angry Birds managed to increase its conversion as high as up to 30% by optimizing screenshots. Also, the difference between a high-performing and a low-performing app store design can be very drastic, and it pays off to focus on optimizing app store conversion to save big on your ad campaigns. With so many choices available to provide immediate gratification to a smartphone user, apps in Games category show the lowest conversion rate, with the median conversion of 4.47% and the largest discrepancy between the highest and the lowest value ( 78.33% vs. Smartphone game apps are growing at explosive rates, eating up a huge chunk of the time people spend on public transportation, in lines and airports, and virtually anywhere – despite being a major battery hog. By talking about the App Store conversion rate in this post, I’m referring to the number of app downloads divided by the number of app page views, shown as a percentage. These categories were most represented in our experiments, so the sample size could provide statistically significant data on mobile app analytics. The median mobile app conversion rates we give you as industry benchmarks are based on the data from Games, Entertainment, Social Networking, Education, Health and Fitness, Travel, and Music categories.
App store download tracking android#
The mobile app analytics data we’re sharing comes from 10 million iOS and Android users from our clients’ statistically significant A/B tests on icons, screenshots, description, and other elements of the app store page. In 2015 we conducted over 300 experiments across multiple app categories. And learn insights into mobile app analytics as well. When visitors come to your app page, you will convert and conquer. That is, you have the best-performing mobile icons, app store screenshots, description, video preview, and other elements of the page. Whether visitors discover your page via organic search or through an ad campaign, we want to make sure you have all the right creatives in place. DownloadĪt SplitMetrics, we help publishers get the visual component of their app store page right.
App store download tracking how to#
Check the Guide on how to reduce CPA and CPI for your mobile app by improving TTR and conversion rate, and optimizing CPT bids using ASO, Apple Search Ads and app store A/B testing.